The Company

Human Scales –
Our Story.

As the experienced fashion catchers we have come to be, it is satisfying to look back and see how the struggle began.

Fashion Catching

This quest and journey for something unique that we embarked upon many years ago, when a group of fashion frenzied people came together and began fishing around the beautiful coast of Sweden. These fishing voyages slowly became more and more popular and ultimately became known as “Fashion Catching” events. It started with denim fishing in small lakes and rivers and in due course evolved and ventured into the archipelagos and high seas. This is where we struck our first great catch – these days are referred to as “The Greatest.”


Human Scales was founded in 2007 by Mikko Kämäräinen and Peter Ferber. The mission was clear: “to add something new and original

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  • Head Office

    GSL AB
    Flöjelbergsgatan 17
    431 37 Mölndal
    +46 (0) 31-757 24 50

  • Showroom & Sales

    Bondegatan 46
    116 33 Stockholm
    +47 (0) 70-775 12 78


  • Distribution

    Bubba Oy (FINLAND)
    Hans Pedersen
    +35 840 59 64547

  • Distribution

    Egomark/London (Uk)
    54 Hoxton Square
    Pablo Holland

  • Ikonic Apparel AS (NORWAY)
    Øvre Slottsgate 9
    0157 OSLO
    Tom Haugvik
    +47 90671255

  • Sales Denmark GSL
    Frederikssundsvej 62.
    3 sal. Baggården
    2400 København NV
    Michael Nygreen Larsen +45 2328 1312


The Blog

Human Scales opens speakeasy store

A place of manly tranquility and inner peace.

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Charles Diamond HardWash


Charles Diamond Hard Wash


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the shop

Freddy croco black

to shop
Wholecut Dark Brown_IMG_20140625_1186

the shop

Wholecut dark brown

to shop


The Human Scales SS15 collection

We shot the SS15 collection on train 1306 built in 1907. An old steamtrain chugging between the first ever built station in Sweden, Järle Station, and Nora Station. An old factory town in the middle part of Sweden.
It is a joy of discovery to travel by train driven by coal and water. The kid in
you springs to life. A feeling we
wanted to incorporate in this spring summer collection.

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