Our head designer Mikko Kämäräinen speaks about latest S/S 17 collection
- We’ve taken on a much roomier style. No matter what kind of body you have. We just think that it looks better when clothes have a more relaxed fit.
We want to continue creating clothes for every situation with a hefty dose of Human Scales DNA mixed in. Of course we hope that people outside our established customer base will discover that a finer fabric delivers a more satisfying user experience.
What are your feelings ahead of SS17?
It is difficult to find a common denominator or thread running through all our collections. Probably because we are fascinated by so many different kinds of clothes. In this collection we offer everything from pyjamas to aprons and open sandals. However much ofRead more